📰 HOW TO SELL DIGITAL ADS ON YOUR NEWSPAPER WEBSITE
Tips, Tools, and Examples for Local Publishers
✅ What You’re Really Selling:
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Trusted Local Reach — Your readers believe in you.
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Digital Visibility — Banner ads, sponsored stories, and more.
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Flexible Options — Small businesses want affordable, targeted packages.
🧰 What You Need Before Selling:
Media Kit Must-Haves
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Website traffic (monthly visitors, pageviews)
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Reader demographics
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Ad placement samples & sizes
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Pricing options
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Testimonials or success stories
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Contact info
📦 Smart Ad Packages (Examples)
| Package Name | What’s Included | Price |
|---|---|---|
| Starter Package | Sidebar ad + 1 social media post | $150/mo |
| Premium Local | Homepage banner + sponsored article + newsletter shoutout | $500/mo |
| Weekend Event Boost | Homepage takeover + Facebook post | $250/event |
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